Most contractors waste thousands on ads that target the wrong people. We run Google and Facebook campaigns built specifically for your trade — so every dollar reaches homeowners ready to hire.
Why Most Ad Campaigns Fail
Most agencies run the same cookie-cutter campaigns for every client. Contractors need something different — and we built it.
Generic agencies target broad demographics. We target homeowners by zip code, homeownership status, income level, and service need — the people who actually hire contractors.
When your ad reads the same as your 10 competitors, price becomes the only differentiator. We write copy that speaks to your specific trade and your local market.
If you can't tell which ad generated which lead, you're flying blind. We set up full call tracking, form tracking, and ROI reporting from day one.
'Free estimates' searchers, out-of-area clicks, and competitor research burns your budget. We use negative keywords and tight geo-targeting to stop the bleeding.
What's Included
Not just running ads — building a complete lead generation system for your contracting business.
Appear at the top of Google when homeowners in your area search for your exact services. Intent-based targeting means they're already ready to hire.
Capture high-intent buyers instantlyReach homeowners before they're even searching — targeted by zip code, homeownership status, income, and behavior. Perfect for building a steady lead pipeline.
Reach 3M+ homeowners in your areaEvery dollar you spend reaches people within your service radius. No wasted impressions, no out-of-area clicks — just local homeowners ready to book.
Hyper-local zip code targetingKnow exactly which ad, keyword, or campaign generated each lead. We track calls, form fills, and bookings so you can see your real ROI every month.
Full transparency on every dollarGeneric ad copy doesn't convert. We write headlines and descriptions that speak directly to homeowners' pain points and compel them to click — and call.
Copy that converts browsers to callersWe monitor, test, and refine your campaigns weekly. Losing keywords get cut. Winning campaigns get more budget. Your cost-per-lead goes down over time.
Better results every single monthTrade-Specific Campaigns
We've built campaigns for dozens of trades. We know exactly which search terms bring in paying customers — not tire kickers.
How We Compare
See how we stack up against a generic marketing agency or managing ads yourself.
| Feature | Shallow Consulting | Generic Agency | DIY |
|---|---|---|---|
| Contractor-specific targeting | |||
| Local service area focus | ~ | ||
| Monthly performance reports | |||
| Ad copy written for trades | |||
| Call & lead tracking | ~ | ||
| No long-term contracts | |||
| Dedicated account manager | ~ | ||
| Weekly optimizations |
How It Works
From strategy call to live campaigns in under a week. No drawn-out onboarding, no guesswork.
We audit your market, competitors, and budget to build a winning ad strategy.
We build your Google and/or Facebook campaigns with custom copy, targeting, and tracking.
Ads go live and we monitor daily for the first week to catch any issues fast.
Monthly reports, weekly optimizations, and transparent ROI tracking every step.
Contractor Results
"Within 2 weeks of launching our Google Ads, we had more leads than the entire previous month. The targeting is completely different from what we had before."
"I was skeptical about Facebook ads for plumbing — but the local homeowner targeting they use is incredibly specific. We're booking 8–12 jobs a month from it."
"They showed me exactly where every dollar went. For the first time I could actually see my cost per lead dropping month after month. That's the kind of agency you want."
Common Questions
Book a free strategy call and we'll show you exactly how we'd run ads for your specific trade and service area — no commitment, no pressure.
Claim Your Free Strategy CallNo contracts. No credit card. Just a straight conversation about growing your business.